Email Campaigns: The most effective communication.

You don’t know where your next job will come from and while you should always strive to gain new clients the ones you have are a potential goldmine of repeat sales.  But, you need to remind them that you appreciate their business and that you would like to do even more with them.

Traditionally this has been accomplished through old fashioned phone calls or printed mailers.  But these forms of communication have high costs both financially and in the amount of time they take - time that could be better spent on your business.  Mailers are expensive to print and we all know they end up in the rubbish bin.  You may as well save time and just poor your money into your own bin.

Ringing your clients is great, you cannot get any more personal than that.  But think about it.  Do you really ring them?  How often?  How many of them? I bet you don’t ring them all.  And what are those calls costing you in time?  Even if you have only have 100 clients in your database and you take the time to ring 5 a day, which will take about an hour, that equates to 12.5% of your work time per month on the phone!

In this current economic climate it is essential to market to your clients but you have to be sure you are not wasting  time and more importantly, money.  So what is the answer?

The answer is Email Campaigns. Now I don’t mean occasionally CC’ing out a few “Hi There” emails to some of your favourite clients - I mean sending a personalised, sales driven communication piece to every client on your database.

Email campaigns are targeted, they are faster to set up, cost less to run, take no time to deliver and the greatest benefit of all - they are trackable.  How do you know if someone read your posted mailer?  You don’t.  With our email campaign system we can tell you who opened your email.  Even better - if you have a special offer that includes a link to your site, (and we recommend this), we can even tell you who used that link to visit your site.   Try doing that with a mailer.

Here are a list of the benefits:

Targeted Delivery: Emails are delivered directly to your recipient, they don’t get intercepted by the secretary or end up in the bin next to the mailbox.

Less Cost/Time to Set-Up: On average the cost and time required to set up the email artwork is less than half of that of printed artwork.

Faster Delivery: One click delivery to your entire database.  Pick any minute of any day and your campaign is delivered.  No spreading out your phone calls.  No waiting for the posties to reach different areas.

Less Cost to Deliver: The delivery charge for mailers can be 50 cents each.  With Email Campaigns it is only 4 cents!

Less time consuming: The entire design to delivery process happens here at Martian.  You tell us what you want and when you want it delivered - job done.  No need to go from designer to printer to post office.

Campaign Queuing: Organise your campaigns days, weeks, even months in advance.

Easy to alter: Do you have a last minute change before delivery?  No problem.  Unlike printed media we can alter your campaign artwork at any time - no need for expensive reprints.

Reports & Tracking: Reports on the results of email campaigns help to hone your marketing.  Find out what works, who took you up on your offer, how many extra visits to your site you generated.

Recycle and Save: Avoid set-up charges by recycling campaigns, eg your “Summer Special” or “Valentines Day Offer”.

Email Campaigns are clearly the most cost effective, time saving way to generate repeat business from your clients.

So how do you get started? Simply contact Martian and we will show you just how quick, easy and affordable the system is.  There are no obligations, no contracts, just a great way to increase your sales.

Don’t let another day go by - you could be generating repeat sales now.